9 articles
ACTIPLAY News
01
ActiSKU, a marketing research revolution
The ActSKU solution was designed exclusively for research agencies and services who concerned about adding new high value added capabilities able to quickly and inexpensively respond to marketing decision challenges whatever be the product, in-store advertising, planogram, pricing, re-organisation, or complete store re-design.
With ActiSKU, you can view consumer panellists' reactions to a variety of different marketing options, by analysing the data collected from shopper missions carried out by panellists in 100% 3D, online, virtual environments. |
02
Another award
Top Com Consumer 2008, which took place in Paris from the 6th to the 9th of October, 2008, awarded the MRM agency with a Bronze TOP COM for its "chocapic.com: The Ultimate Chocolate Experience " site, for which ACTIPLAY developed 3D games including: Abyss, Roller Coaster...
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03
Our fields of expertise
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Based on 4 main production themes, ACTIPLAY offers its expertise in many fields:
-Production of internet sites and promotional video games (advergames) -Development of casual and serious games (training) for public and private companies, administrations and institutions. -Modelling of industrial processes (nuclear power plants, chemical, construction and automation industries, etc) and/or various operational hardware (turbines, machine tools, etc). With ActiSku, ACTIPLAY can provide its unique 3D merchandising expertise to marketing departments of large corporations as well as to research and development groups. It is used to design virtual 3D stores and planograms as well as to perform large-scale, real-time, on-line consumer behavioural analyses. We are involved in the following activity sectors: agro-food, mass distribution, sports, automobiles, banking and insurance, cosmetics, entertainment, information technology, public and private institutions. |
04
Spider Man
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Real time 3D video game on an online platform with Spider-Man licensing created for the youth website "TFOU" of the TF1 television channel.
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05
Chocapic : mission Abyss
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| Real time 3D online video game issued via the Chocapic.com site. Mission Abyss was developed in collaboration with MRM WORLDWIDE (McCann Group). |
06
Kinde: a game called Merry Nights
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| Real time 3D online video game developed for Kinder Surprise - a FERRERO brand a leading French chocolate company - targeting the Canadian market. |
01
ACTIPLAY takes off to seduce Silicon Valley with ActiSKU
The region of Montpellier has selected ACTIPLAY to participate in its Hi-Tech Road show In Silicon Valley between 12-18 October. Bennet Holmes, Business Development Director will present ActiSKU, ACTIPLAY's leading edge 3D virtual marketing solution, to a panel of experts including Silicon Valley most celebrated Frenchman Jean-Louis Gassée.
The aim of the mission is to introduce companies to the business culture of the Valley and set up top level meetings with some of big names in the valley (Hewlett Packard, Cisco, Microsoft, Nokia Silicon Valley Research Center, IBM, Intel, Sybase, Google...). To prepare the trip, the six companies have worked hand-in-hand with an American consultant, a respected and talented VC and serial entrepreneur in Silicon Valley, to prepare their US business strategy. The mission includes a day at the almost mythical Play & Plug incubator, one of the worlds most successful incubators. |
02
ACTIPLAY general experience
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technical skills: server development (statistics data management) Flash and PaperVision 3D development and integration 2D graphics and animation 3D modelling and animation precalculated and real time 3D development. Marketing skills: experience in customer loyalty and promotion using 2D and 3D online video games (advertgame). Experience in 3D merchandising solutions (planograms buyer behaviour analysis). Sector: agri-food supermarket distribution sports automobiles banks and insurance cosmetics entertainment computers. |
03
Interview with Pascal Bianchi, CEO ACTIPLAY, on France INFO
"For a long time, Pascal BIANCHI has been passionate about new technological developments and IT breakthroughs. As director of Actiplay, he has specialised in 3D, real-time gaming as an effective means of communication."
On Friday, September 12, 2008, Pascal Bianchi, President and CEO of ACTIPLAY, was the guest of Jean-Patrick Boutet, on the France Info radio show, to take part in his series called "A Life of Ideas ". |
04
Laval Virtual International Trophy
For cinema there are the Oscars... and for Virtual Reality there are the Laval Awards! Awarded every year for the past ten years at Laval Virtual one of the most important international events in the field these trophies are given for the best 3D creations and innovations. On April 11 2008 ACTIPLAY received the Laval Award in the Business and Services: category for its ActiSku tool for 3D online virtual environment surveying. To learn more about ActiSku go to the "Merchandising 3D" heading or download our documentation. |
05
OSEO / ANVAR - LA recognition
Twice in 2004 and then again in 2007 ACTIPLAY qualified as an Entreprise Innovante (Innovative Company) by OSEO (ex Anvar). With this label the Agence Nationale de Valorisation de la Recherche recognises the innovative character of the products and technical processes offered by ACTIPLAY. |
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06
Expediting development
FUNDRAISING
ACTIPLAY just finalised significant fundraising of 765K Euros; through SOPROMEC BARIO and AVENIR FINANCE. The goal of this financial operation is to expedite development of our 3D online merchandising software platform and to reorganise the company's capital. SUPPORT FROM OSEO ACTIPLAY receives support from OSEO to finance a Research and Development program for our 3D merchandising area in the amount of 400K Euros;. ACTIPLAY, which already has 25 employees, will have to recruit around a dozen more employees in 2008 to support this program. FINANCIAL INFORMATION ACTIPLAY had a growth of 80% over 2007 with a gross margin of more than a million Euros. |
2D-3D ACTIPLAY s 2D-3D creation studio offers its customers expertise in three areas
- 2D and 3D real time game creation meaning that they can be played directly online. Mini promotional website creation Aimed at supporting or upgrading promotional operations for consumer market product brands Consumer test creation With our ActiSku tool, ACTIPLAY enables business owners to test in real time, using panelists over the internet, packaging changes, and in a general sense the general behaviour of the consumer in a virtual store.
- 2D and 3D real time game creation meaning that they can be played directly online. Mini promotional website creation Aimed at supporting or upgrading promotional operations for consumer market product brands Consumer test creation With our ActiSku tool, ACTIPLAY enables business owners to test in real time, using panelists over the internet, packaging changes, and in a general sense the general behaviour of the consumer in a virtual store.
